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  • Locations: Lacoste, France
  • Program Terms: Winter short-term
  • Restrictions: SCAD applicants only
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
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Area of Study: Fashion, Fashion Marketing and Management, Luxury and Fashion Management Language of instruction: English
Program Description:
OVERVIEWPre-Bee Lacoste
The office of study abroad, with SCAD School of Fashion, is pleased to offer Going to the Source: Exploring Fragrance Production and Marketing. The excursion will begin at SCAD Lacoste, where students will be introduced to the history and origin of perfume. Students will then spend time in Grasse, visiting the factories responsible for turning the raw materials of fragrance into ingredients for the perfumer’s organ. This exciting opportunity will allow students to understand the roots of the modern fragrance industry. After experiencing Grasse, students will return to Lacoste, where they will further explore these core components of fragrance marketing: brand name and logo development, scent development, the fragrance bottle, packaging and labeling, sampling and related marketing materials. Prior to the conclusion of the program, students will travel by high speed train to Paris to visit the many retail points of distribution for fragrance, including major luxury boutiques and department stores.  This opportunity will give students insight about the latest techniques for the visual merchandising and promotion of fragrance products.
 
Venture the Globe 2019 | FASM Going to the Source
 
COURSES
Courses are built into the Winter 2019 schedule. The study abroad office will process registration
FASM 320 Fragrance Marketing and Management
*Graduate students with an open 500 to 700-level elective can take FASM 320 with an approved course substitution

 


This program is currently not accepting applications.